The Bonanzle Affiliates Program

<h2>The General Idea</h2> At long last, it has arrived!  The Bonanzle Affiliates Program (aka the Bonanzle "Syndicated Seller" Program) will provide our sellers a golden opportunity to leverage Bonanzle's ridiculously low fees to boost buyer traffic to their items.  Here's how it works: Let's say you have a set of golf clubs you want to sell for $100.  Normally, Bonanzle would charge you $5 when you sell your golf clubs.  But let's say you're willing to pay $10 to see them sold.  The Syndicated Seller program can take that extra $5 use it to tempt blogs and web sites to send new buyers to your items. <div style="margin: 10px; float: right; text-align: center; width: 250px;"><img src="http://www.bonanzle.com/images/blog/newsletter/chicken.png" alt="" /> Who could forget the fabulous prizes from our last contest? Sign up for our newsletter now and don't miss out.</div> If a buyer finds the item while browsing through Bonanzle, you still pay just $5.  But if a third-party web site or blog (aka an "affiliate") sends the buyer who buys your golf clubs, you pay the full $10 that you bid.  Put another way, Syndicated Sellers get all of the benefits of selling their items at one of the best priced marketplaces online, but they also get the benefits of selling at a more expensive mainstream marketplace, where the 10-15% fees charged are used to pay third parties to refer traffic to their sites.  But when you start earning return buyers, should you really have to pay a 15% fee to a marketplace for those buyers?  We think not.  And that's why we think becoming a Syndicated Seller is a great opportunity for sellers (who only pay when an affiliate helps them) and affiliates (who get paid more per transaction, because Bonanzle isn't hogging all the moolah). Ready to learn more and sign up?  <a href="http://www.bonanzle.com/site_help/booths_setup/syndicated_seller?bare_format=true">Here's where to go</a>. <h2>The Contest</h2> One of the litmus tests we use when gauging where to prioritize the assortment of Bonanzle-first features we could implement is "How long might it be until this idea starts getting copied?"  If it's likely to get copied quickly, we want to get it into our seller's hands as quickly as possible.  So how long do you suppose it will take until a "name your referral fee" model begins to proliferate amongst other marketplaces?  In the next couple days, we're planning to start a contest to see who can guess which site will be the first to copy "name your own referral fee" item syndication, and how long it will take them to copy it.  Be sure to subscribe to our newsletter if you'd like to participate -- the prize is sure to be fabulous. <h2>I Like to Read Long Blog Posts, Can You Please Blabber Away Some More?</h2> You bet!  Here are some more Q&A details about the Syndicated Seller and Bonanzle Affiliates program. What's the difference between a "Syndicated Seller" and a "Bonanzle Affiliate?"  A "Syndicated Seller" is a Bonanzle seller who has signed up to offer referral fees when their items sell to a buyer who was referred via a Bonanzle Affiliate.  A "Bonanzle Affiliate" is a web site or blog that has signed up to receive commissions when they refer paying buyers to Bonanzle items.  You can sign up as a <a href="http://www.bonanzle.com/site_help/booths_setup/syndicated_seller?bare_format=true">Syndicated Seller here</a> or as a <a href="http://affiliates.bonanzle.com">Bonanzle Affiliate here</a>. Can a Syndicated Seller also be a Bonanzle Affiliate?  Technically, yes, but do you really want to pay commission fees to yourself?  The only circumstances under which you, as a seller, would benefit from being a Bonanzle Affiliate is if you have a web site and you plan to refer your visitors to the items of other Bonanzle sellers.  If that sounds like something you'd be interested in, you can <a href="http://affiliates.bonanzle.com">sign up at our Affiliates site</a>. Does the Bonanzle Affiliates Program affect anything about my shopping experience on Bonanzle?  No.  Whether you are a Syndicated Seller or not has no bearing on search results or any aspect of the experience people will have when they're shopping at your Bonanzle store.  The only difference is that our affiliates will send more buyers directly to your items. When I sign up as a Syndicated Seller, how many more sales will I make?  At first, probably not very many, because it will take time for us to build our network of Affiliate Partners.  But in the long run, depending on what you offer as a referral fee, the sky's the limit for how this might affect your buyer traffic. I Have More Questions.  What Do I Do?  <a href="http://www.bonanzle.com/site_help/booths_setup/syndication_faq">Try reading our Syndicated Seller FAQ</a>.  That ought to set you straight. <h2>And In Other News...</h2> Thank you to everyone who applied for our Twitterer and Newsletter positions.  We've gotten a great response and a number of excellent applications for both positions.  After days of careful evaluation, we have chosen Bonanzle old-timer <a href="http://www.bonanzle.com/users/attheboutique/profile">attheboutique</a> to be our official Twitterer.  Everyone who has had the fortune to cross Phaedra's path since she's been here knows that she's the embodiment of professionalism.  But what you might not know is that she's also an <a href="http://twitter.com/attheboutique1">entertaining Tweetaholic</a> that ought to give a real jolt to the crusty ol' <a href="http://twitter.com/bonanzle">Bonanzle Twitter feed</a>.  Let's give the lady a hand!  And if you haven't already, <a href="http://twitter.com/bonanzle">follow the Bonanzle Twitter account</a>, it's about to get interesting.  For reals this time. We still have yet to settle on our newsletter writer yet, but expect to hear more news on that in the next few days.  1

2009-07-22T01:43:52-07:00

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The Bonanzle Affiliates Program

2009-08-13T10:37:34-07:00

The_Bonanzle_Affiliates_Program