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History of Advertising - Automobiles (1930-1940)
Take A Ride Through The History Of Automobile Advertising!
This 2-DVD Set Is Chock Full Of
Classic Chevrolet Car Ads From The 1930s!
Experience Some Of The Earliest Advertisements Ever Filmed
– Just As Television Was Being Born!
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See The USA In Your Chevrolet!
The History of Advertising – Automobiles 1930 to 1940 is a vintage collection of high quality movie clips and television ads highlighting one of the great American car companies – Chevrolet! It is the finest collection of advertising snapshots available, providing a valuable insight in to the marketing strategies implemented during this historic time.
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Experience The Magic Of Master Film Maker Jam Handy!
As any serious student of advertising or film knows, Jam Handy was one of the great masters of cinematic advertising. On this disk you will see a nearly endless stream of some of Jam Handy’s greatest work. Compare these classic films to the average car ad today. You will be amazed at Jam Handy’s genius!
This 2-DVD set depicts classic advertisement films and examples of automobile centric stories. It includes classic "Capitalistic Realist" dramas showing the manufacture of cars from foundry to finished vehicle. Also features examples of a day in the life of automobile workers in the U.S. while attempting to convince them that their own fortunes were inexorably linked to the fortunes of the company.
A few of those films were designed to promote corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing was to the American economy it even more strikingly shows the effects of the automobile on our landscape.
Newsreels – The Original Product Placement!
Product placement is everywhere today. When you see an actor in a movie drinking a Coke or stopping to buy a copy of the New York Times, you can bet those companies paid to have their products shown. But, have you ever wondered where the practice of product placement started? The newsreels on these DVDs will show you! It was common practice in the 1930s to show newsreels before the start of the movie feature. Most people did not have televisions yet, so TV news was not generally available. The movie house was one of their best news sources!
What Chevrolet did was sponsor newsreels and then include stories about their cars. Suddenly product placement was born!
This 2-DVD Set Is A Great Visual Reference
And Study Guide For Any History Buff or Student!
Inside you will find hours of entertaining footage shot by some of the best production teams of the era. Because television was in its infancy, directors and writers from the best movie studios were brought in to create this incredible advertising landscape! Here is just a small glimpse of what you will find on these two incredible DVDs!
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The Triumph of America (1)
This Chevrolet Ad shows auto manufacturing as an expression and motivator of America’s economic success. You will see smoke-spewing factories and smoggy cities while the narrator orates about modern American industrial greatness! The sensibilities of the Great Depression are evident when he shouts, "No manufacturer pays his workers more than the makers of Chevrolet!" Imagine a car ad making that claim today!
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1933
Length: 00:00:49
Audio: Mono
Color: BLACK & WHITE
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Chevrolet Leader News
This promotional newsreel contains a variety of Chevrolet-centric stories, including the construction of US1, linking Key West, Florida with the mainland; a Baltimore ceremony awarding large Chevrolet keys to the oldest auto plant employees; a man leading a pony with his Chevrolet; the "Evans Auto-Railer," an automobile that runs down railroad tracks in Jackson, Michigan; a travelogue sequence set in St. Augustine, Florida, the oldest city in North America; and swimsuit models riding atop a Chevrolet in Florida.
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, GM Corp.
Year: 1935
Length: 00:06:15
Audio: Mono
Color: BLACK & WHITE
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Formations
This film tells the story of Cinderella with a Chevrolet instead of a horse and carriage! Cinderella stays at the prince’s ball so late that she cannot be home before the stroke of twelve. But there is one way left, her Chevy! It protects her from the storms and the dangers of the highway.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1936
Length: 00:08:43
Audio: Mono
Color: BLACK & WHITE
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When You Know
In the 1930s many people were still concerned about car safety. Automobiles were still so new that advertisers had to convince people that they could learn to drive them! This ingenious film from Chevrolet makes a connection between flying airplanes safely and safe driving. The amusing slogan for this piece is "Driving a car is easy when you know how!".
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1936
Length: 00:08:32
Audio: Mono
Color: BLACK & WHITE
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Chevrolet Leader News
This is a collection of promotional newsreels featuring a variety of Chevrolet-centric stories. Contents include: Bathing girls diving from the top of Chevrolet automobile; the owner of a 1913 car trading it in for a new 1936 Chevrolet; Jack Dempsey refereeing a boys’ boxing match; a seven-foot tall giant man inspecting the Chevrolet "Turret Top"; a fishing expedition in the Ozark Mountains; a car driven into the water so to trap fish inside it; the Detroit police traffic safety campaign and a birthday party for children and dogs.
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, GM Corp.
Year: 1936
Length: 00:09:07
Audio: Mono
Color: BLACK & WHITE
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The Other Fellow
This advertisement is a mini movie staring the great comedian Edgar Kennedy! Kennedy is determined to drive his Chevrolet across America – despite the challenge of an ever increasing number of bad drivers intent on forcing him off the road. Does he prevail? Does he keep driving in his Chevrolet? You have to watch this eight minute classic to find out!
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1937
Length: 00:00:49
Audio: Mono
Color: BLACK & WHITE
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Helping You Sell
This film will fascinate anyone interested in advertising. Master cinematic advertiser Jam Handy explains exactly how he used his films to sell Chevrolets. It explains how many of those classic Jam Handy films, like "Case Of Spring Fever", or "Coach For Cinderella," or "Master Hands" were used in selling Chevrolet cars.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1937
Length: 00:09:03
Audio: Mono
Color: BLACK & WHITE
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All in One
What do dogs and cars have in common? Well, you will just have to see this classic clip to find out! This Jam Handy production for Chevrolet is one of the classics. It starts out as a salute to dogs and how they serve human beings in various ways. Then it segues to a story about a kid with a dog cart and how he and his buddies adapt the cart for better speed and performance.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1938
Length: 00:11:02
Audio: Mono
Color: BLACK & WHITE
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Over The Waves
Early automobiles were not anywhere near as comfortable as modern cars. That’s why Chevy decided to create an advertisement stressing the high level of comfort they had achieved. This film is an examination of how shock absorbers take away the bumps on the road. It starts out with some stunning Coney Island footage, and then segues into how car riders can now ride with more comfort on the road.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1938
Length: 00:09:19
Audio: Mono
Color: BLACK & WHITE
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Tough Friends
This Jam Handy classic explores how steel – which was just coming into mass production - could be used to make cars safer and more durable. The film discusses the benefits of steel and points out that Chevrolets are made with lots of different types of the new metal.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1938
Length: 00:10:42
Audio: Mono
Color: BLACK & WHITE
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The Trip
By 1939 people were tired of the hardships of the Great Depression and ready to embrace creature comforts again. That is the point of this clip. In this 1939 short, a suburban California family gets all dressed up to drive their new Chevrolet to see grandma and grandpa, who still live on the family farm. Dad’s in a suit and tie, and Mom has on her Sunday best and chic hat. Are they dressed up to go see the grandparents or are they dressed up to ride in their new Chevrolet? The car is used to symbolize comfort, glamour, conspicuous consumption and personal mobility.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1939
Length: 00:00:50
Audio: Mono
Color: BLACK & WHITE
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Chevrolet Leader News (1)
This is another newsreel where Chevrolet presents news skewed to emphasize their products. Some of the stories include photographing human and automobile models; automobile brake tests on a steep San Francisco street; diamond-tipped machine tools; the Ohio River floods of 1937 and an animal circus featuring performing rats.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1939
Length: 00:08:19
Audio: Mono
Color: BLACK & WHITE
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Chevrolet Leader News (2)
More fascinating newsreel footage. In this case we see a feature about model sailboat racing and a weather balloon is tied to a camera to show local traffic.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Company
Year: 1939
Length: 00:08:32
Audio: Mono
Color: BLACK & WHITE
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Running Time:
DVD One: 00:59:56
DVD Two: 00:56:47
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