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History of Advertising - Automobiles (1950-1960)
Experience The Magic Of Fabulous
1950s Automobile Advertising!
This 2-DVD Set Has Classic Cars And Classic
Advertisements Created By Master Salesmen!
Feel The Excitement Of Fords, Chevrolets
And Other American Mechanical Marvels!
When most people lived in cities, cars were considered luxury items. But the suburbs ensured that most families needed to have a car – simply to get to work! Plus, movie houses, long a staple of automobile advertising were losing their influence to the new suburban joy toy – television! Advertisers responded and created fascinating aggressive advertisements to put people behind the wheel of these Detroit masterpieces!
Now for the first time ever we have assembled a collection of the flashiest ads selling the most beautiful American cars produced in the 1950s!
If you are a marketing student, an automobile enthusiast or a lover of classic films you need to own The History of Advertising – Automobiles 1950 to 1960!
This 2-DVD set depicts classic advertisement films and examples of automobile centric stories from the 1950s. It includes classic "Capitalistic Realist" dramas showing the manufacture of cars from foundry to finished vehicle. Also features examples of a day in the life of automobile workers in the U.S. while attempting to convince them that their own fortunes were inexorably linked to the fortunes of the company.
Included here among others you will find a clip on how the oil industry is central to the American economy and a delightful film showing socialisation through driver education at a tender age in Phoenix and a promotional clip for the controversial Chevrolet Corvair.
A few of those films were designed to promote corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing was to the American economy it even more strikingly shows the effects of the automobile on our landscape.
This 2-DVD Set Has All Of The Advertisements Made
By The Master Pitchmen Of Their Era!
We have taken great care to only include the best advertisements crafted by the best advertising teams in the business including Jam Handy, Shad E. Graham Productions, Filmways and MPO Television Films, Inc.
As you go through this 2-DVD set you will see examples of this masters at work – creating beautiful advertisements to market their cars to the masses. This is where the groundwork was laid for the future of television advertising – which eventually became the most powerful advertising medium in the world!
Not Just Television Ads – We Have Included
The Best Theatrical Advertisements As Well!
By the 1960s car makers would abandon the practice of advertising their cars at movie theatres. In the early 1950s television was still an untested medium. So many automakers continued to create theatrical shorts to sell their steel marvels.
On this 2-DVD set you will get to see some of the last theatrical advertising shorts ever created! Once television took over there was no turning back. With the inclusion of these incredible theatrical shorts you will be able to see exactly how television changed the face of advertising and marketing forever!
Just as they do today advertisers understood in the 1950s that celebrities could be used to endorse their products and make people want to buy! That is why the great admen of the day often employed some of the most famous movie stars in the world. On this two DVD set you will see a lot of famous faces including – Jimmy Stewart and Dinah Shore!
This 2-DVD Set Is A Great Visual Reference
And Study Guide For Any Historical Buff or Student!
Inside you will find hours of entertaining footage. Because television was a new medium advertising men had to try many different approaches before they got their formula down pat.
You can see exactly how the television advertising principles that are still used today were developed! Here is a complete list fo the films included in this incredible 2-DVD set!
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Roads to Romance: Coral Gables
Another beautiful Chevrolet travelogue. This time the viewer is taken on a trip in a Chevy through Arizona, following the Santa Cruz Trail. You can see huge open expanses of desert, outsized cacti and the beauty of the undeveloped terrain of America!
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, General Motors Corp.
Year: 1950
Length: 00:03:00
Audio: Mono
Color: COLOR
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Roads to Romance: The Santa Cruz Trail and Land of the Giant Cactus
This is another beautiful Chevrolet travelogue. This time around the viewer is taken on a trip in a Chevy through Arizona following the Santa Cruz Trail. You get to see huge open expanses of desert, huge cacti and the beauty of this undeveloped section of American countryside!
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, General Motors Corp.
Year: 1950
Length: 00:03:00
Audio: Mono
Color: COLOR
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A Great New Start
This is one of the most famous automobile advertisements ever filmed! The legendary Dinah Shore promotes the new 1953 line of Chevrolets and sings "See the U.S.A. in your new Chevrolet." It is the only time that she was ever caught on film singing the complete song with the entire set of lyrics. Shore sings her heart out! The film opens on the set of a television studio and shows people the magic of how television is created. Then Shore sings before talking about the beauty of this year’s Chevy.
Producer: Jam Handy Organization
Sponsor: Chevrolet Motor Division, General Motors Corporation
Year: 1952
Length: 00:12:15
Audio: Mono
Color: BLACK & WHITE
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Tomorrow’s Drivers
See Jimmy Stewart in one of his rare advertising appearances. This DVD set is worth it just to see this rare footage! The unforgettable Stewart sells the new line of Chevrolets by talking about driver safety – particularly among young drivers. He explains how the people of Phoenix, Arizona are trying to keep the roads safe for everyone.
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, General Motors Corporation
Year: 1954
Length: 00:10:57
Audio: Mono
Color: BLACK & WHITE
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Our Home Town: Doylestown, PA.
This advertisement explores the burgeoning new American phenomenon – the Suburb! Take a tour of Doylestown, Pennsylvania and be shocked and amazed at how new the concept of middle class suburban living was to the American people! You will delight in this documentary of this innocent time!
Producer: Shad E. Graham Production
Sponsor: County Theatre
Year: 1954
Length: 00:15:35
Audio: Mono
Color: BLACK & WHITE
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Our Home Town: Levittown, PA.
This ad brings us back to the suburbs – this time one of the planned communities built by William Levitt & Sons - Levittown, PA. You are seeing history in the making as the United States reshaped the way we lived, worked and played!
Producer: N/A
Sponsor: Towne Theatre
Year: 1954
Length: 00:21:45
Audio: Mono
Color: BLACK & WHITE
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Chevrolet Screen Ads
On this track we get to see 10 short theatrical "screen ads" promoting the 1955 Chevrolet models. Putting a V-8 in a Chevy was a very big deal, and Jam Handy knew it. One of the spots ends with "More than a new car, a new concept in low-cost motoring."
It’s rare to see these cars looking as crisp as they appear here. In addition to the iconic Bel-Air Convertible, there are lots of shots of the more modest trim lines and 4-door models, which are today seen less often than the showier cars.
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, General Motors Corporation
Year: 1955
Length: 00:08:45
Audio: Mono
Color: COLOR
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The Corvair in Action
See the first advertisement ever for the car that made Ralph Nader famous! This is both a beautiful piece of film, and pretty convincing advertising piece. Who knew that they would one day be labelled the most dangerous cars in the world!
Producer: Jam Handy Organization
Sponsor: Chevrolet Division, General Motors Corporation
Year: 1960
Length: 00:06:28
Audio: Mono
Color: COLOR
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A Wonderful New World of Fords
This Ford commercial links the new compact cars to futurism and the space frontier. With the three Ford model lines shown here together, in the same place and in the same color, it’s easy to see how the marketing of American cars worked. With each increasing price point, you got more chrome, more power accessories, and more suggestion of status and buying power. Buy a Falcon, and you get those concave, sculpted sides, raked wheel arches and round jet-exhaust taillights. But move up to the Galaxie (a name that blends the Space Age world of satellites with that faux- French misspelling of the car’s name) and you get the same shape, only CHROMED. And choose the "world’s most-wanted car", the Thunderbird, and you’ve just bought the "dream car" of the whole range. But the sheet metal and the underlying mechanicals stayed the same!
Producer: Filmways
Sponsor: Ford Motor Company
Year: 1960
Length: 00:03:00
Audio: Mono
Color: COLOR
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A Touch of Magic
This General Motors 1961 advertisement presents new cars, appliances and futuristic ideas at their most banal. Nuveena and her beau dance a tribute to medieval chivalry, but when the audience shows up, they actually look embarrassed. The time shifts to the present and the couple displays the 1961 GM cars. Then they get married, move into a new house and have a housewarming party. Instead of fixing all the food by pushing a few magic buttons in the Kitchen of Tomorrow, Nuveena sends her beau into the Kitchen of Today to do all the cooking while she gets on the phone and invites all the guests. The guests turn out to be all invisible imaginary friends, though they have real cars and eat all the real food. Imagine that!
Producer: MPO Television Films, Inc.
Sponsor: General Motors
Year: 1961
Length: 00:10:30
Audio: Mono
Color: COLOR
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Running Time:
DVD One: 00:59:35
DVD Two: 00:41:58
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