Ford Thunderbird
1958, 1959, 1960
A History in Advertising
(Archives of Advertising series)

Brand new CD. Here is a wonderful collection of magazine and newspaper ads from 1958-1960. Thunderbird in 1958 defined The Personal Luxury Car: a slightly-smaller-than-full-size motorcar with passenger space for four (not five or six), upscale appointments, full gadgetry, and above average performance among its peers. The "Squarebird" had no direct competition anywhere in the world.

Above is a typical screen shot from the CD. To the left of the screen you can see the browsing menu functions.

Slide Show and Browse (typically by year, maker and model). A two-step ZOOM allows close inspection of each ad. Saved from the disc and printed using any graphics program and a color printer, the images are amazingly true to the originals in detail and color. In addition you can read a short analytical essay or timeline that explains further the history of the products included.

+ High quality scans from original newspapers and magazines, with sources given

+ Images thumbnailed for easy browsing

+ Expandable to print-size reproductions using any graphics software

+ Windows and Mac compatible

Historical commentaries are written by Bill McBride, former advertising copywriter and creative director, and former advertising columnist for Old Cars Weekly and Car Exchange magazine. A printable chronological checklist of the ads, including magazine where published and date, is also included.