Topic: Bonanzas

How Much of a Discount Should My Bonanza Offer?

It depends on who you're after!

In general, the following table illustrates how buyers will perceive your Bonanza at various discount thresholds:

Discount	Who's Buying?
Less than 15%	Surveys have shown that 15% is generally the minimum threshold to stir up increased buying activity, so 15% is the minimum discount you can apply to items in your Bonanza
15%-25%	People who had already intended to buy your items at some point, but were procrastinating
26%-35%	People who considered possibly buying your items, but were on the fence, plus everyone in the previous rows
36% or more	People who had any prior interest in your items at all, plus everyone in the previous rows

The exception to this table can be for items like jewelry whose value is more subjective. Having a highly discounted Bonanza on items whose value is subjective generally doesn't do a lot to spur sales, as buyers tend to view this as a seller who overpriced their items now making them a fair price. If you have items of subjective value, you're probably best off sticking to a Bonanza in the 15%-25% neighborhood so that you maintain the perceived value of your items.

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