Including Additional Google Merchant Center Attributes

Note: Google Merchant Center Attributes can, in many cases, be setup automatically by specifying detailed traits for your items. To read all about item traits, click here.

The more attributes you include in your product's descriptions the greater the chances to receive better placement in Google Products. You can place them at the end of your product descriptions in a special format, or you can use the "Search Optimize" area of the batch editor to add your Google Attributes directly.

The idea here is to include as many relevant attributes to your products as possible. All attributes to be added, whether added directly in the item description, or via the batch editor, are surrounded by double brackets and are of the form [[attr-name:attr-value]]. For example:

[[brand:Acme]]

You can add as many attributes as you'd like, as long as they're separated by a space. For instance,

[[brand:Acme]] [[color:red]] [[year:2000]]

This would help searchers find your Google products if they were searching by brand, color, or year.

Here are more specifics on the different attributes with some examples below:

Highly Recommended Attributes (when applicable)

* brand - The brand name of the product.
example: Acme

* isbn - This is a unique 10- or 13-digit number assigned to every printed book.
example: 0451524233

* mpn - Manufacturer's Part Number is a unique code determined by the manufacturer for that product.
example: HSC0424PP

* product_type - The type of product being offered. Bonanzle will assign a value automatically for this attribute based on the global category you chose. If you would like to override it you have to use this attribute.
example: plasma tv

* upc - Universal Product Code is a 12 digit number often below the bar code of the item.
example: 834721479305

Other, Product Specific Attributes

* actor - The actor featured in the movie.
example: Charlie Chaplin

* age_range - The suggested age range for the toy.
example: 2-5

* artist - The artist or designer that created the work.
example: The Beatles

* author - The author of the information.
example: John Steinbeck

* battery_life - The average life of the battery, if the computer is a laptop, in hours.
example: 3

* binding - The binding of the product. Appropriate values include: "hardcover" and "softcover".
example: hardcover

* capacity - For electronic devices, the amount of memory included in a product. The value must be number and unit.
example: 128 MB

* color - The color of the product.
example: red

* color_output - Information about whether or not the printer is a color printer. Acceptable values are: true or false.
example: true

* department - The store department that the product falls under.
example: men's

* director - The director of the movie.
example: Steven Spielberg

* display_type - The type of display on the television or monitor.
example: LCD

* edition - The edition of the product. Appropriate values include: collectors, box set, etc.
example: collectors

* feature - A feature of the product.
example: machine washable

* focus_type - The type of focus a camera has. Appropriate values include: auto, manual, fixed, etc.
example: manual

* format - The format of the product.
example: DVD

* functions - Functions and features of the product.
example: photo capability

* genre - The genre of the product.
example: Rock and Roll

* height - The height of a product. The value must be number and unit.
example: 26 inches

* installation - How a product is installed. Appropriate values include: wall-mounted, free standing, etc.
example: wall-mounted

* length - The length of a product. The value must be number and unit.
example: 36 inches

* made_in - The location where the product was made. You must specify an ISO 3166 country code.
example: US

* material - The material the product is made out of.
example: leather

* megapixels - The resolution of a digital imaging device. The value must be number and unit.
example: 5.2 MP

* occasion - The special occasion the jewelry is intended for, if applicable.
example: engagement

* operating_system - The operating system a computer is running.
example: Linux

* optical_drive - The type of optical drive included with a computer.
example: DVD-R

* pages - The number of pages in the book. Must be number.
example: 180

* platform - The platform the game is on.
example: Nintendo Wii

* processor_speed - The processor speed for the computer. The value must be number and unit.
example: 1.67 GHz

* publisher - The publisher of the product.
example: Acme Publishing

* rating - The rating of the product.For movies, include the MPAA rating, for video games, include the ESRB rating, etc
example: PG-13

* resolution - The maximum resolution of the screen.
example: 1024x768

* screen_size - The diagonal screen size. The value must be number and unit.
example: 14.1 in

* size - The size of an item. Appropriate values include: small, medium, large, etc.
example: medium

* style - The style of the product.
example: casual

* tech_spec_link - The URL of technical specifications of the product, if available. It must point directly to the target page. The domain name may not be an IP address.
example: http://www.example.com/product1techspec.html

* width - The width of a product. The value must be number and unit.
example: 36 in

* year - The year the product was produced. Year must be in four digits.
example: 2005

* zoom - The maximum amount a camera can zoom.
example: 4x

Depending on what you are selling some of these attributes will apply for your products, others will not apply. The link below gives more information on what attributes for what types of products to use:

Attributes for specific item types

Other Users Say

CoelacanthBooks (257) wrote on March 05

Here is an example of an attribute list for books:

[[isbn:1234567899]] [[author:Paul Bowles]] [[artist:James Crumb]] [[binding:hardcover]] [[edition:first]] [[feature:dustjacket]] [[format:book]] [[pages:180]] [[publisher:Harcourt Brace]] [[year:1970]] [[genre:history]]